The future is back. And it’s coming to take on Parkinson’s. And it's got some nice shoes.
Nike announced this week that 1,500 pairs of the Marty McFly’s mythical 2011 Nike MAG shoes are going to auction on eBay [Nikemag.ebay.com] with all net proceeds going directly to the Michael J. Fox Foundation.
They went to auction on Sept. 8 and will be available until Sept. 18.
A ‘Lost Scene’ has been developed to promote the new kicks, which Doc Brown (Christopher Lloyd) gave Fox/McFly to wear to better fit in during his visit to the year 2015. Lloyd and Don Fullilove reprise their roles in the scene alongside actor Bill Hader and non-actor/good basketball player Kevin Durant.
The 2011 Nike MAGs are precise replicas of the Back to the Future II originals, down to the contours of the upper, the glowing LED panel and the electroluminescent NIKE in the strap. The only difference is extra foam support in the ankle and a toe box for increased comfort.
The shoes light up with a squeeze of the side of the hightop and will glow for five hours. And it’s rechargeable.
Fox, as we all know, suffers from Parkinson’s. He said via press release that he’s excited about the auction. “It brings together three very passionate audiences: the Parkinson’s community, sneakerheads and Back to the Future fans,” he said.
In addition to Nikemag.ebay.com, the shoes are also listed using eBay Giving Works, the company’s online philanthropy program that connects people with organizations they’re passionate about.